UX Firm: Your Atlanta-based solution for usability research and testing.

Why create personas without data?

Why create personas without data?

By on Aug 15, 2017

The first rule of persona creation is “use real data.” Who could disagree with this first rule of persona creation?  We certainly don’t.  We know that personas are archetypes of a user subgroup and that they need to be based on real data so that they represent the needs, desires, and wants of the subgroup of your user population they are meant to represent. So, why...

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Barnum makes list of 30 Women Rocking in UX

Mar 9, 2017

In honor of International Women’s Day, a list of the top 30 women influencers in UX around the world was compiled. UX Firm is pleased to see Carol Barnum on the list. Check out the complete list.

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Meeting a New UX Client Prospect – How to Make it a Success. Part 2

Meeting a New UX Client Prospect – How to Make it a Success. Part 2

By on Mar 6, 2017

In this part of our 2-part series on managing successful new UX client meetings, we review the 3 stages of the meeting: Listen Learn Lead In Part 1, we reviewed strategies to prepare for the meeting and get it started. Listen Ask questions to solicit your prospective client’s view of their situation.  Then let the prospective client talk without interruption.  You...

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Meeting a New UX Client Prospect – How to Make it a Success. Part 1

Meeting a New UX Client Prospect – How to Make it a Success. Part 1

By on Feb 1, 2017

Here’s the scenario: You’ve been contacted about a user research project and you are now scheduled to meet the new UX client prospect—either in person or by phone/conference call.  What should you do to prepare for and conduct the meeting? In this blog—in 2 parts—I will lay out the steps to prepare for the meeting, conduct the meeting, and follow up after the...

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Microsoft’s Product Reaction Cards Unlock User Satisfaction. Part 3

Microsoft’s Product Reaction Cards Unlock User Satisfaction. Part 3

By on Sep 13, 2016

This post is part of a 3-part series on using Microsoft’s Product Reaction Cards in usability testing. In Part 1 we presented the background on how Microsoft developed the product reaction cards as part of a “Desirability Toolkit.” In part 2, we shared the ways in which we use the cards in our studies.  In this part, we provide examples of how we...

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