As a Delta airlines frequent flyer, I was surprised—dare I say shocked?—to see that the Delta website had been redesigned. And I hadn’t been told. I’m sure I am not alone in feeling completely thrown off by the new design which was, quite frankly, so unfamiliar, so different. so new. Where was my go-to favorite: “Planning a Trip”? I had to take a guess from the...
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Last September we learned of the massive security breach of Equifax that affected more than 145 million people. Although this incident may feel like last year’s news, a poll conducted by CreditCards.com a month after the breach was announced found that Only about 1-in-4 Americans (26%) checked their credit reports or credit scores within two weeks of the...
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All usability testing participants need special handling All participants in usability testing studies require special care and handling so that they are made to feel comfortable about the important contribution they are making to your understanding of user experience. Unless the goal of the study includes participants with disabilities—which all studies should,...
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The first rule of persona creation is “use real data.” Who could disagree with this first rule of persona creation? We certainly don’t. We know that personas are archetypes of a user subgroup and that they need to be based on real data so that they represent the needs, desires, and wants of the subgroup of your user population they are meant to represent. So, why...
Read MoreIn honor of International Women’s Day, a list of the top 30 women influencers in UX around the world was compiled. UX Firm is pleased to see Carol Barnum on the list. Here’s what they said about me: Carol Barnum Carol is an award-winning author and speaker, and has published six books, including her latest, Usability Testing Essentials: Ready, Set …...
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