The good news is that CEOs are increasingly aware of the value of UX research in product development. The bad news is that their Number 1 challenge remains funding for research, coupled with getting the research into the development process. In other words, they...
This is a good example of how user insights drove the design of a new customer portal. An Atlanta-based manufacturing company wanted to add an eCommerce portal to its website so that customers could log in, access pricing, check inventory, and place and track orders....
Background The Global Enteral Device Supplier Association (GEDSA) is a non-profit trade association formed to establish a voice for addressing issues that face enteral device manufacturers, suppliers, and distributors, and to help introduce international standards for...
The times they are a changin’, and that goes for remote moderated mobile usability testing, too. Technology improvements are making it easier to actually see and record your participant’s mobile device screen in a remote testing situation. Collaborative meeting...
As a Delta airlines frequent flyer, I was surprised—dare I say shocked?—to see that the Delta website had been redesigned. And I hadn’t been told. I’m sure I am not alone in feeling completely thrown off by the new design which was, quite frankly, so unfamiliar,...
