by Carol Barnum | Apr 1, 2021 | Blog Posts, Usability Testing, User Experience, User Research
You know you want to do UX research. But how do you pick the right tool for the project? With so many to choose from, you might wonder: Do you want a usability test? In-depth interviews? In-home visits? An ethnographic study? An expert review? A survey? A card sort... 
by Carol Barnum | Sep 11, 2020 | Blog Posts, Usability Testing for Medical Devices
Can you do in-person usability testing safely in a COVID world? You betcha! I have just completed my second study and have the next one coming up soon. Let me tell you how I did it. Testing in a COVID-protected usability lab Before COVID-19, I would often conduct... 
by Carol Barnum | Feb 20, 2020 | Blog Posts, Usability Testing
CUE-10 study debates the pros and cons of moderation style in usability testing A recent CUE study (Comparative Usability Evaluation 10), led by Danish UX researcher Rolf Molich, brought 16 UX researchers together in Boston to debate the pros and cons of moderation... 
by Carol Barnum | Oct 23, 2019 | Blog Posts, Ecommerce, Usability Testing, User Experience
The good news is that CEOs are increasingly aware of the value of UX research in product development. The bad news is that their Number 1 challenge remains funding for research, coupled with getting the research into the development process. In other words, they... 
by Carol Barnum | Sep 24, 2019 | Blog Posts, Ecommerce
User insights inform the design of a new customer portal for an Atlanta manufacturing company This is a good example of how user insights drove the design of a new customer portal. An Atlanta-based manufacturing company wanted to add an eCommerce portal to its...