by Carol Barnum | Aug 15, 2017 | Blog Posts
The first rule of persona creation is “use real data.” Who could disagree with this first rule of persona creation? We certainly don’t. We know that personas are archetypes of a user subgroup and that they need to be based on real data so that they...
by Carol Barnum | Mar 9, 2017 | Blog Posts
In honor of International Women’s Day, a list of the top 30 women influencers in UX around the world was compiled. UX Firm is pleased to see Carol Barnum on the list. Here’s what they said about me: Carol Barnum Carol is an award-winning author and...
by Carol Barnum | Mar 6, 2017 | Blog Posts
In this part of our 2-part series on managing successful new UX client meetings, we review the 3 stages of the meeting: Listen Learn Lead In Part 1, we reviewed strategies to prepare for the meeting and get it started. Listen, Learn, Lead Listen Ask questions to...
by Carol Barnum | Feb 1, 2017 | Blog Posts
Here’s the scenario: You’ve been contacted about a user research project and you are now scheduled to meet the new UX client prospect—either in person or by phone/conference call. What should you do to prepare for and conduct the meeting? In this blog—in 2...
by Carol Barnum | Sep 13, 2016 | Blog Posts
This post is part of a 3-part series on using Microsoft’s Product Reaction Cards in usability testing. In Part 1 we presented the background on how Microsoft developed the product reaction cards as part of a “Desirability Toolkit.” In Part 2, we...
