The times they are a changin’, and that goes for remote moderated mobile user testing, too. Technology improvements are making it easier to actually see and record your participant’s mobile device screen in a remote testing situation. Collaborative meeting platforms...
As a Delta airlines frequent flyer, I was surprised—dare I say shocked?—to see that the Delta website had been redesigned. And I hadn’t been told. I’m sure I am not alone in feeling completely thrown off by the new design which was, quite frankly, so unfamiliar, so...
Last September we learned of the massive security breach of Equifax that affected more than 145 million people. Although this incident may feel like last year’s news, a poll conducted by CreditCards.com a month after the breach was announced found that Only...
All usability testing participants need special handling All participants in usability testing studies require special care and handling so that they are made to feel comfortable about the important contribution they are making to your understanding of user...
The first rule of persona creation in UX is “use real data.” Who could disagree with this first rule of persona creation? We certainly don’t. We know that personas are archetypes of a user subgroup and that they need to be based on real data so that they represent...
