Why create personas without data?

The first rule of persona creation is “use real data.” Who could disagree with this first rule of persona creation?  We certainly don’t.  We know that personas are archetypes of a user subgroup and that they need to be based on real data so that they...

Barnum makes list of 30 Women Rocking in UX

In honor of International Women’s Day, a list of the top 30 women influencers in UX around the world was compiled. UX Firm is pleased to see Carol Barnum on the list. Here’s what they said about me: Carol Barnum Carol is an award-winning author and...