Here’s the scenario: You’ve been contacted about a user research project and you are now scheduled to meet the new UX client prospect—either in person or by phone/conference call. What should you do to prepare for and conduct the meeting? In this blog—in 2...
This post is part of a 3-part series on using Microsoft’s Product Reaction Cards in usability testing. In Part 1 we presented the background on how Microsoft developed the product reaction cards as part of a “Desirability Toolkit.” In Part 2, we...
This post is part of a 3-part series on using Microsoft’s Product Reaction Cards in usability testing. In Part 1 we shared the history and background of Microsoft’s development of the product reaction cards as part of a “Desirability Toolkit.”...
How can you really tell if users are satisfied? If the product is desirable to them? If they mean what they say when they respond to structured survey questions giving you feedback on their experience? We find out by using Microsoft’s product reaction cards. We love...
Nice to see that our Director of Research, Carol Barnum, is included in this list with top researchers from Google, Facebook, Oracle, General Assembly, Instagram, Athena Health, and more prestigious companies around the world.
