The first rule of persona creation in UX is “use real data.” Who could disagree with this first rule of persona creation? We certainly don’t. We know that personas are archetypes of a user subgroup and that they need to be based on real data so that they represent...
In this part of our 2-part series on managing successful new UX client meetings, we review the 3 stages of the meeting: Listen Learn Lead In Part 1, we reviewed strategies to prepare for the meeting and get it started. Listen, Learn, Lead Listen Ask questions to...
Here’s the scenario: Your are a UX consulting firm, and you’ve been contacted about a user research project. You are now scheduled to meet the new UX client prospect—either in person or by phone/conference call. What should you do to prepare for and conduct the...
This post is part of a 3-part series on using Microsoft’s Product Reaction Cards in usability testing. In Part 1 we presented the background on how Microsoft developed the product reaction cards as part of a “Desirability Toolkit.” In Part 2, we...
This post is part of a 3-part series on using Microsoft’s Product Reaction Cards in usability testing. In Part 1 we shared the history and background of Microsoft’s development of the product reaction cards as part of a “Desirability Toolkit.”...
