by Carol Barnum | Aug 15, 2017 | Blog Posts, Usability Testing
The first rule of persona creation in UX is “use real data.” Who could disagree with this first rule of persona creation? We certainly don’t. We know that personas are archetypes of a user subgroup and that they need to be based on real data so that they represent... 
by Carol Barnum | Mar 6, 2017 | Blog Posts, Usability Testing
In this part of our 2-part series on managing successful new UX client meetings, we review the 3 stages of the meeting: Listen Learn Lead In Part 1, we reviewed strategies to prepare for the meeting and get it started. Listen, Learn, Lead Listen Ask questions to... 
by Carol Barnum | Feb 1, 2017 | Blog Posts, Usability Testing
Here’s the scenario: Your are a UX consulting firm, and you’ve been contacted about a user research project. You are now scheduled to meet the new UX client prospect—either in person or by phone/conference call. What should you do to prepare for and conduct the... 
by Carol Barnum | Jun 7, 2016 | Blog Posts, Usability Testing
How can you really tell if users are satisfied? If the product is desirable to them? If they mean what they say when they respond to structured survey questions giving you feedback on their experience? We find out by using Microsoft’s product reaction cards. We love... 
by Carol Barnum | Apr 19, 2016 | Blog Posts, Ecommerce
This post is part of a 3-part series on customer journey maps. In Part 1 and Part 2, we defined customer journey maps, presented ways to gather data for the journey maps, and the benefits of holding a workshop to use the data to lay out the customer’s journey. Now in...