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Creating personas in UX – Why create personas without data?

Creating personas in UX – Why create personas without data?

by Carol Barnum | Aug 15, 2017 | Blog Posts, Heuristic Evaluations

The first rule of persona creation in UX is “use real data.” Who could disagree with this first rule of persona creation?  We certainly don’t.  We know that personas are archetypes of a user subgroup and that they need to be based on real data so that they represent...
Meeting a New UX Client Prospect – How to Make it a Success. Part 2

Meeting a New UX Client Prospect – How to Make it a Success. Part 2

by Carol Barnum | Mar 6, 2017 | Blog Posts

In this part of our 2-part series on managing successful new UX client meetings, we review the 3 stages of the meeting: Listen Learn Lead In Part 1, we reviewed strategies to prepare for the meeting and get it started. Listen, Learn, Lead Listen Ask questions to...
Meeting a New UX Client Prospect – How to Make it a Success. Part 1

Meeting a New UX Client Prospect – How to Make it a Success. Part 1

by Carol Barnum | Feb 1, 2017 | Blog Posts

Here’s the scenario: Your are a UX consulting firm, and you’ve been contacted about a user research project. You are now scheduled to meet the new UX client prospect—either in person or by phone/conference call.  What should you do to prepare for and conduct the...
Microsoft’s Product Reaction Cards Unlock User Satisfaction. Part 3

Microsoft’s Product Reaction Cards Unlock User Satisfaction. Part 3

by Carol Barnum | Sep 13, 2016 | Blog Posts

This post is part of a 3-part series on using Microsoft’s Product Reaction Cards in usability testing. In Part 1 we presented the background on how Microsoft developed the product reaction cards as part of a “Desirability Toolkit.” In Part 2, we...
Microsoft’s Product Reaction Cards Unlock User Satisfaction. Part 2

Microsoft’s Product Reaction Cards Unlock User Satisfaction. Part 2

by Carol Barnum | Jul 12, 2016 | Blog Posts

This post is part of a 3-part series on using Microsoft’s Product Reaction Cards in usability testing. In Part 1 we shared the history and background of Microsoft’s development of the product reaction cards as part of a “Desirability Toolkit.”...
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  • Home
  • Our Services
    ▼
    • Usability Testing
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    • Diary studies
    • Usability Lab Design
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    • Carol Barnum
    • Jimmy Ginn
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