by Carol Barnum | Jul 12, 2016 | Blog Posts
This post is part of a 3-part series on using Microsoft’s Product Reaction Cards in usability testing. In Part 1 we shared the history and background of Microsoft’s development of the product reaction cards as part of a “Desirability Toolkit.”...
by Carol Barnum | Jun 7, 2016 | Blog Posts
How can you really tell if users are satisfied? If the product is desirable to them? If they mean what they say when they respond to structured survey questions giving you feedback on their experience? We find out by using Microsoft’s product reaction cards. We love...
by Carol Barnum | May 18, 2016 | Blog Posts
Nice to see that our Director of Research, Carol Barnum, is included in this list with top researchers from Google, Facebook, Oracle, General Assembly, Instagram, Athena Health, and more prestigious companies around the world.
by Carol Barnum | Apr 19, 2016 | Blog Posts
This post is part of a 3-part series on customer journey maps. In Part 1 and Part 2, we defined customer journey maps, presented ways to gather data for the journey maps, and the benefits of holding a workshop to use the data to lay out the customer’s journey. Now in...
by Carol Barnum | Mar 10, 2016 | Blog Posts
This post is part of a 3-part series on customer journey maps. In Part 1, we defined what we mean by customer journey maps and presented ways you can work with existing user data as well as ways to generate new data. In this part we focus on how to organize the data...
