by Carol Barnum | May 18, 2016 | Blog Posts
Nice to see that our Director of Research, Carol Barnum, is included in this list with top researchers from Google, Facebook, Oracle, General Assembly, Instagram, Athena Health, and more prestigious companies around the world.
by Carol Barnum | Apr 19, 2016 | Blog Posts, Heuristic Evaluations
This post is part of a 3-part series on customer journey maps. In Part 1 and Part 2, we defined customer journey maps, presented ways to gather data for the journey maps, and the benefits of holding a workshop to use the data to lay out the customer’s journey. Now in...
by Carol Barnum | Mar 10, 2016 | Blog Posts, Heuristic Evaluations
This post is part of a 3-part series on customer journey maps. In Part 1, we defined what we mean by customer journey maps and presented ways you can work with existing user data as well as ways to generate new data. In this part we focus on how to organize the data...
by Carol Barnum | Feb 17, 2016 | Blog Posts, Heuristic Evaluations
This post is part of a 3-part series on customer journey maps. Storytelling has become an increasing popular way to present research findings. You may present your users’ stories in a heuristic evaluation. Or you may create stories in the form of personas, or tell the...
by Carol Barnum | Sep 10, 2015 | Blog Posts
When it comes to product documentation—the information that explains how to use a product—many people prefer to do without. The mantra “when all else fails, read the documentation” has proven true in many of the usability studies we have conducted over the years. Even...
