by Carol Barnum | Feb 17, 2016 | Blog Posts
This post is part of a 3-part series on customer journey maps. Storytelling has become an increasing popular way to present research findings. You may present your users’ stories in a heuristic evaluation. Or you may create stories in the form of personas, or tell the...
by Carol Barnum | Sep 10, 2015 | Blog Posts
When it comes to product documentation—the information that explains how to use a product—many people prefer to do without. The mantra “when all else fails, read the documentation” has proven true in many of the usability studies we have conducted over the years. Even...
by Carol Barnum | Apr 30, 2015 | Blog Posts
You may know the book Men Are From Mars, Women Are From Venus. The title alone says a lot about gender differences. Of course, we know that men and women are different. That’s why we want to have both in our research studies, unless the product or...
by Carol Barnum | Jul 8, 2014 | Blog Posts
Happy Birthday to Us! What a year it has been for UX Firm. Since we just passed our first birthday, we thought it would be a good way to launch our blog and reflect on the first year of helping clients understand their users’ experience. How It All Began...
