by Carol Barnum | Mar 10, 2016 | Blog Posts, Ecommerce
This post is part of a 3-part series on customer journey maps. In Part 1, we defined what we mean by customer journey maps and presented ways you can work with existing user data as well as ways to generate new data. In this part we focus on how to organize the data... 
by Carol Barnum | Feb 17, 2016 | Blog Posts, Ecommerce
This post is part of a 3-part series on customer journey maps. Storytelling has become an increasing popular way to present research findings. You may present your users’ stories in a heuristic evaluation. Or you may create stories in the form of personas, or tell the... 
by Carol Barnum | Sep 10, 2015 | Blog Posts, Usability Testing
When it comes to product documentation—the information that explains how to use a product—many people prefer to do without. The mantra “when all else fails, read the documentation” has proven true in many of the usability studies we have conducted over the years. Even... 
by Carol Barnum | Apr 30, 2015 | Blog Posts, User Experience, User Research
You may know the book Men Are From Mars, Women Are From Venus. The title alone says a lot about gender differences. Of course, we know that men and women are different. That’s why we want to have both in our research studies, unless the product or interface is...