Customer journey maps turn data into stories. Part 1

This post is part of a 3-part series on customer journey maps. Storytelling has become an increasing popular way to present research findings. You may present your users’ stories in a heuristic evaluation. Or you may create stories in the form of personas, or tell the...

Product Documentation Is User Experience

When it comes to product documentation—the information that explains how to use a product—many people prefer to do without. The mantra “when all else fails, read the documentation” has proven true in many of the usability studies we have conducted over the years. Even...
UX Firm Celebrates its First Birthday

UX Firm Celebrates its First Birthday

Happy Birthday to Us! What a year it has been for UX Firm. Since we just passed our first birthday, we thought it would be a good way to launch our blog and reflect on the first year of helping clients understand their users’ experience.   How It All Began...