by Carol Barnum | Apr 1, 2021 | Blog Posts, Usability Testing, User Experience, User Research
You know you want to do UX research. But how do you pick the right tool for the project? With so many to choose from, you might wonder: Do you want a usability test? In-depth interviews? In-home visits? An ethnographic study? An expert review? A survey? A card sort... 
by Carol Barnum | Feb 20, 2020 | Blog Posts, Usability Testing
CUE-10 study debates the pros and cons of moderation style in usability testing A recent CUE study (Comparative Usability Evaluation 10), led by Danish UX researcher Rolf Molich, brought 16 UX researchers together in Boston to debate the pros and cons of moderation... 
by Carol Barnum | Oct 23, 2019 | Blog Posts, Ecommerce, Usability Testing, User Experience
The good news is that CEOs are increasingly aware of the value of UX research in product development. The bad news is that their Number 1 challenge remains funding for research, coupled with getting the research into the development process. In other words, they... 
by Carol Barnum | Mar 28, 2019 | Blog Posts, Usability Testing
The times they are a changin’, and that goes for remote moderated mobile user testing, too. Technology improvements are making it easier to actually see and record your participant’s mobile device screen in a remote testing situation. Collaborative meeting platforms... 
by Carol Barnum | Aug 14, 2018 | Blog Posts, Usability Testing
As a Delta airlines frequent flyer, I was surprised—dare I say shocked?—to see that the Delta website had been redesigned. And I hadn’t been told. I’m sure I am not alone in feeling completely thrown off by the new design which was, quite frankly, so unfamiliar, so... 
by Carol Barnum | Jan 18, 2018 | Blog Posts, Usability Testing
Last September we learned of the massive security breach of Equifax that affected more than 145 million people. Although this incident may feel like last year’s news, a poll conducted by CreditCards.com a month after the breach was announced found that Only...