You know you want to do UX research. But how do you pick the right tool for the project? With so many to choose from, you might wonder: Do you want a usability test? In-depth interviews? In-home visits? An ethnographic study? An expert review? A survey? A card sort...
The good news is that CEOs are increasingly aware of the value of UX research in product development. The bad news is that their Number 1 challenge remains funding for research, coupled with getting the research into the development process. In other words, they...
You may know the book Men Are From Mars, Women Are From Venus. The title alone says a lot about gender differences. Of course, we know that men and women are different. That’s why we want to have both in our research studies, unless the product or interface is...
