Delta bungles website relaunch

As a Delta airlines frequent flyer, I was surprised—dare I say shocked?—to see that the Delta website had been redesigned.  And I hadn’t been told. I’m sure I am not alone in feeling completely thrown off by the new design which was, quite frankly, so unfamiliar,...

Why create personas without data?

The first rule of persona creation is “use real data.” Who could disagree with this first rule of persona creation?  We certainly don’t.  We know that personas are archetypes of a user subgroup and that they need to be based on real data so that they...