UX Firm: Your Atlanta-based solution for usability research and testing.

Delta bungles website relaunch

Delta bungles website relaunch

By on Aug 14, 2018

As a Delta airlines frequent flyer, I was surprised—dare I say shocked?—to see that the Delta website had been redesigned.  And I hadn’t been told. I’m sure I am not alone in feeling completely thrown off by the new design which was, quite frankly, so unfamiliar, so different. so new.  Where was my go-to favorite: “Planning a Trip”?  I had to take a guess from the...

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Equifax scores zero on usability of credit freeze application

Equifax scores zero on usability of credit freeze application

By on Jan 18, 2018

Last September we learned of the massive security breach of Equifax that affected more than 145 million people.  Although this incident may feel like last year’s news, a poll conducted by CreditCards.com a month after the breach was announced found that Only about 1-in-4 Americans (26%) checked their credit reports or credit scores within two weeks of the...

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Medical usability testing participants may need special handling

Medical usability testing participants may need special handling

By on Oct 3, 2017

All usability testing participants need special handling All participants in usability testing studies require special care and handling so that they are made to feel comfortable about the important contribution they are making to your understanding of user experience.  Unless the goal of the study includes participants with disabilities—which all studies should,...

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Why create personas without data?

Why create personas without data?

By on Aug 15, 2017

The first rule of persona creation is “use real data.” Who could disagree with this first rule of persona creation?  We certainly don’t.  We know that personas are archetypes of a user subgroup and that they need to be based on real data so that they represent the needs, desires, and wants of the subgroup of your user population they are meant to represent. So, why...

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Meeting a New UX Client Prospect – How to Make it a Success. Part 2

Meeting a New UX Client Prospect – How to Make it a Success. Part 2

By on Mar 6, 2017

In this part of our 2-part series on managing successful new UX client meetings, we review the 3 stages of the meeting: Listen Learn Lead In Part 1, we reviewed strategies to prepare for the meeting and get it started. Listen, Learn, Lead Listen Ask questions to solicit your prospective client’s view of their situation.  Then let the prospective client talk without...

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Meeting a New UX Client Prospect – How to Make it a Success. Part 1

Meeting a New UX Client Prospect – How to Make it a Success. Part 1

By on Feb 1, 2017

Here’s the scenario: You’ve been contacted about a user research project and you are now scheduled to meet the new UX client prospect—either in person or by phone/conference call.  What should you do to prepare for and conduct the meeting? In this blog—in 2 parts—I will lay out the steps to prepare for the meeting, conduct the meeting, and follow up after the...

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