Here’s the scenario: You’ve been contacted about a user research project and you are now scheduled to meet the new UX client prospect—either in person or by phone/conference call. What should you do to prepare for and conduct the meeting? In this blog—in 2 parts—I will lay out the steps to prepare for the meeting, conduct the meeting, and follow up after the...
Read MoreThis post is part of a 3-part series on using Microsoft’s Product Reaction Cards in usability testing. In Part 1 we presented the background on how Microsoft developed the product reaction cards as part of a “Desirability Toolkit.” In part 2, we shared the ways in which we use the cards in our studies. In this part, we provide examples of how we...
Read MoreThis post is part of a 3-part series on using Microsoft’s Product Reaction Cards in usability testing. In Part 1 we shared the history and background of Microsoft’s development of the product reaction cards as part of a “Desirability Toolkit.” In this part, we share how we use the cards in our usability studies. Playing the cards Here’s how...
Read MoreHow can you really tell if users are satisfied? If the product is desirable to them? If they mean what they say when they respond to structured survey questions giving you feedback on their experience? We find out by using Microsoft’s product reaction cards. We love the cards because they give users control over the story of their experience following a usability...
Read MoreNice to see that our Director of Research, Carol Barnum, is included in this list with top researchers from Google, Facebook, Oracle, General Assembly, Instagram, Athena Health, and more prestigious companies around the world. Check out the complete list.
Read MoreThis post is part of a 3-part series on customer journey maps. In Part 1 and Part 2, we defined customer journey maps, presented ways to gather data for the journey maps, and the benefits of holding a workshop to use the data to lay out the customer’s journey. Now in Part 3 we put it all together to show the customer’s journey as a story that brings the data to...
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