Blog Posts

Meeting a New UX Client Prospect – How to Make it a Success. Part 1

By Carol Barnum on Feb 1, 2017

Here’s the scenario: You’ve been contacted about a user research project and you are now scheduled to meet the new UX client prospect—either in person or by phone/conference call.  What should you do to prepare for and conduct the meeting? In this blog—in 2 parts—I will lay out the steps to prepare for the meeting, conduct the meeting, and follow up after the...

Microsoft’s Product Reaction Cards Unlock User Satisfaction. Part 3

By Carol Barnum on Sep 13, 2016

This post is part of a 3-part series on using Microsoft’s Product Reaction Cards in usability testing. In Part 1 we presented the background on how Microsoft developed the product reaction cards as part of a “Desirability Toolkit.” In part 2, we shared the ways in which we use the cards in our studies.  In this part, we provide examples of how we...

Microsoft’s Product Reaction Cards Unlock User Satisfaction. Part 2

By Carol Barnum on Jul 12, 2016

This post is part of a 3-part series on using Microsoft’s Product Reaction Cards in usability testing. In Part 1 we shared the history and background of Microsoft’s development of the product reaction cards as part of a “Desirability Toolkit.” In this part, we share how we use the cards in our usability studies. Playing the cards Here’s how...

Microsoft’s Product Reaction Cards Unlock User Satisfaction. Part 1

By Carol Barnum on Jun 7, 2016

How can you really tell if users are satisfied? If the product is desirable to them? If they mean what they say when they respond to structured survey questions giving you feedback on their experience? We find out by using Microsoft’s product reaction cards. We love the cards because they give users control over the story of their experience following a usability...

By Carol Barnum on May 18, 2016

Nice to see that our Director of Research, Carol Barnum, is included in this list with top researchers from Google, Facebook, Oracle, General Assembly, Instagram, Athena Health, and more prestigious companies around the world.  Check out the complete list.  

Customer journey maps turn data into stories. Part 3

By Carol Barnum on Apr 19, 2016

This post is part of a 3-part series on customer journey maps. In Part 1 and Part 2, we defined customer journey maps, presented ways to gather data for the journey maps, and the benefits of holding a workshop to use the data to lay out the customer’s journey. Now in Part 3 we put it all together to show the customer’s journey as a story that brings the data to...