Diary Studies Frequently Asked Questions
What is a diary study?
A diary study is a UX tool that provides user feedback over time.
A traditional diary study engages users in writing down their experiences. These days, media is often incorporated into diary studies, in which users post video or photos to show and tell what activity they are doing at the time of the posting.
Platforms like UserZoom provide all the tools needed to conduct a diary study using their panel to screen your participants.
How is a diary study different from usability testing?
A diary study is a type of longitudinal research. The timeframe could be days, weeks, or longer. A usability study is a snapshot in time. The most common use of usability testing is to understand the user’s first-time exposure to the product.
In contrast, a diary study provides a way to understand the user’s experience from first-time exploration to in-depth experience. And it shows them using the product in their own natural settings.
When is the best time to do a diary study?
A diary study is most often used after a product has launched, or when it is at the Beta stage of development, which means it has enough robustness to allow users to engage with the product in real-world activities.
How do you set up a diary study?
Diary studies are primarily qualitative research, but specific questions can also be created to get scaled rating responses for quantitative analysis.
Mobile devices lend themselves very well to diary studies, as they are used by the target audience throughout the day.
One way to set up a diary study is to make it completely open-ended, asking participants to post comments about their use of the product every day or several times a week. However, most diary studies want to learn specific things about the users’ experience, so more structured prompts can focus on a particular type of feedback expected at specific times of day or after certain events.
What is an example of a diary study?
As part of a multi-phased research study of an application to support students, teachers, and administrators in scheduling their time and tracking the status of the school and after-school activities, UX Firm developed a diary study to learn how students used the application on their computer and on their mobile devices.
We sent prompts several times a week over a 2-week period to get responses based on activities students were engaged with while using the application. We suggested that they share photos and video clips to show us where they were when they were doing the activity.
We collated all of the findings and categorized them into themes that we presented to the development team, which provided a rich picture of the ways in which the application was being used.
Contact UX Firm to learn how diary studies can provide insights to your development team.