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Creating personas in UX – Why create personas without data?

by Carol Barnum | Aug 15, 2017 | Blog Posts, Heuristic Evaluations

The first rule of persona creation in UX is “use real data.” Who could disagree with this first rule of persona creation?  We certainly don’t.  We know that personas are archetypes of a user subgroup and that they need to be based on real data so that they represent...

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  • Home
  • Services
    ▼
    • Our Services
    • Usability Testing
    • Medical Device Usability Testing
    • Usability Lab Design
  • Clients
    ▼
    • Client Overview
    • Full Client List
    • Testimonials
  • About Us
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    • Hire The Experts
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    • Carol Barnum
    • Jimmy Ginn
  • FAQ
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    • Heuristic evaluations
    • Ethnographic research
    • Diary studies
  • UX Blog
  • Contact Us