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Creating personas in UX – Why create personas without data?

Creating personas in UX – Why create personas without data?

by Carol Barnum | Aug 15, 2017 | Blog Posts, Heuristic Evaluations

The first rule of persona creation in UX is “use real data.” Who could disagree with this first rule of persona creation?  We certainly don’t.  We know that personas are archetypes of a user subgroup and that they need to be based on real data so that they represent...

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