UX Research and UX Consulting

Atlanta Based Usability Experts with Worldwide Reach

COVID-19 Announcement

We are conducting face-to-face usability tests in a usability lab following all CDC guidelines to protect participants and our team. Contact us to learn how we do it.

Who We Are

We are your usability research experts.

UX Firm is a small boutique consultancy providing decades of user experience research and usability testing to support your goals and deliver on your expectations. 

Our team comprises the top researchers in our field.  Our small size allows us to provide hands on, personal attention for every aspect of your UX research project.

What We Do

We do user research and we’ve been doing it for decades. 

UX Firm provides a full portfolio of UX research tools and methods to fit the needs of any project and any budget.

Wherever you are in requirements gathering, product development, pre- or post-launch, we can provide the right UX tool or set of tools to build user experience into product designs that meet your users’ needs and your goals.

How We Do It

We work with companies large and small.

Whether you are a Fortune 500, a small company, or a startup, we learn your goals and match the method that scales to your project and timeline.

Our services include participant recruiting, expert moderating of usability testing sessions, detailed data collection and analysis of findings, and evidence-based recommendation reports.


Our Services

UX Strategy & Consulting

Whatever stage your product is in, we create a UX strategy to build user experience into effective product design. We will help you with determining your research goals, the kind of data you need to collect to answer your questions, and the research method to make it happen.  All within your budget requirements.


User Research

We have over a dozen UX research tools in our UX Toolkit, including usability testing (face-to-face and remote), human factors validation testing for medical devices, heuristic evaluation/expert reviews, card sorting, diary studies, site visits/contextual inquiry, persona development, surveys, focus groups, and more. 

Usability Testing

Our most popular UX research method is usability testing.  We conduct both one-on-one, in person testing, and remote testing.  We work with you to determine which formats are best for your product and wherever it is in the timeline of development, as well as what works for your budget. 

Human Factors Validation Testing
(Usability Testing for Medical Devices)

Medical device human factors validation testing requires strict procedures following the Guidelines issued by the FDA and IEC to validate the safe and effective use of medical devices. UX Firm has a proven track record of delivering effective test protocols for FDA review, high quality formative and summative usability evaluations, and highly detailed reports to be used in FDA 510(k) pre-market submissions.


Frequently Asked Questions

How many users do you need in a usability test?

The simple answer is… it depends. But, more specifically, for qualitative research, we recommend small studies with goal-directed users who represent a particular part of your user base, so that results from a small sample can be realistically compared. Our typical studies have five users in a day in one-hour sessions, with a findings meeting at the end of the day.

If you have budget for 15 to 20 users, we recommend testing with several smaller groups of users and creating scenarios that work for each user subgroup. For example, with 15 users, you could get results from three different user groups. Or, you could conduct three separate studies at different stages in the development cycle for your product.

However, if you we are conducting human factors validation testing for medical devices, FDA requires 15 participants per user group.

How do you recruit users for your testing?

Our user recruiting process is highly effective in recruiting your specific, targeted users who share your users’ qualities, motivation, and goals.

When it’s appropriate to recruit your users from your own customer or employee databases, we work with you to screen, schedule, and support your users in arranging for their involvement in testing.

In cases where a highly specific user group is needed, we arrange to work with the appropriate recruiting company. We prepare the screener and review all prospective participants to assure they are the right match for the study.

We also typically arrange for and pay the incentive or stipend that each user receives for participation.

At what stage in the project should I do usability testing?

Testing can take place at any stage of product development, but the earlier the better. Paper prototypes, clickable prototypes, and wireframes are just some of the products that work well for early reaction and interaction with your users.

If you wait until the product is at Alpha or Beta, you will likely find that it is too expensive and too time-consuming to address the issues users uncover. When you test earlier, you can build user experience into product design. And when you test often, you can continue to refine and confirm the improvements in design, based on the results of prior testing

Does usability testing need to be done in a lab?

Lab testing provides a formal setting for the moderator and participant to interact, with a separate room for observers to see and hear everything in real-time.

But you don’t need a formal lab to get great results.   Using our portable lab equipment, we can take testing to your users in different cities in a cost-effective conference room setting or at your facility.

Another option is moderated remote usability testing using collaborative software like Zoom. This is the most-cost effective option to reach your users wherever they are.

Your Users. Our Experience.